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Sales vs. Business Development

Updated: Jun 24, 2021


Business Development

Many websites have been written to clarify the distinction between business development and sales but then the confusion continues onward.


Perhaps it is the mental thing about the word 'sales'. Everybody has had some annoying experience within sales :


  • the caller pushing you to the edge of your own courtesy

  • the salesman/woman just appearance interest in closing the deal whatever item or service they are selling


So probably this is a mysterious reason behind why businesses chose to rebrand the situation of a sales manager to business development manager.


Occupation title to the side, it is the focus of activities that has the genuine difference between the two jobs:


  • At the point when you sell what your company can convey today, the marketing material is accessible and target clients characterized. Indeed, you are in sales.

  • At the point when your emphasis is on characterizing and seeking after what, where, how, and to who your company should sell tomorrow. You are in business development.


Sales ensure your business is running in the short term, business development guarantees your business will last and develop in the long term.


While in sales, it is all about closing product sales, business development is all about opening up new business chances for your company.


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